The new half-iron distance event has all the ingredients for a classic.
More people want to race this distance, so there are more events to cater for them.
That means a new event, even one with the Ironman brand, needs something special, a Unique Selling Point.
Ironman 70.3 Edinburgh has four special somethings, and the theme which connects them all is this - it's going to be a tough, tough race.
The swim will start roughly mid-tide on the flood (low water is 03:28). That's roughly when the tidal stream is moving fastest, flooding into the Firth of Forth. This is good because it will carry us along the longest second leg of the swim. But the wind is forecast to come from the west, so we'll be swimming against that in a, potentially, wind-against-tide situation i.e. lumpy. Still, it'll be what it'll be. If it's too rough they'll shorten the swim.
Initially I was going for my Tri bike, a Cervelo P2 with a 32t cassette to help with those hills. Now I've decided to switch to my much lighter Parlee, set up with tri-bars etc as I used at Weymouth and Ironman Maastricht. Although I'm lower and more aero on the Cervelo I fear I'll 'burn too many matches' powering it into those hills and surges. On a lighter bike I'll save effort for the run. And what a run.
That said, it still totals less than 100m of ascent compared to 200m at IM70.3 Staffordshire, a surprisingly hilly run.
Paul is also one of the good guys and will be working hard all this week to make this race a success for everyone. I emailed him some feedback from my Staffordshire experience and, well let's just say if you're nervous before this weekend it's nothing compared to what he's going through.
So I'm doing a tough race, two weeks after a pretty bad race for me. I'm not expecting a PB! I will take time to look around and drink it all in, especially on that run. I want the mental photographs. I want to remember - "I was there at the first".